phoenix venture holdings (pvh), also known as the phoenix consortium, was a british company formed by four businessmen (john towers, peter beale, nick stephenson and john edwards). following bmws break-up of the rover group a financially complex deal involving a £500million dowry payment from bmw, resulted in pvh purchasing the rover marque in may 2000 for the notional sum of £10, relaunching the car company as mg rover. mg rover and related companies placed themselves in administration on 8 april 2005.